Partly because good typography skills are difficult to master. Often, designers fall back on trends rather than carefully considering the best fonts for creative projects. It reflects badly on the brand and leads to a poor user experience, even if users can’t pinpoint why. Even to non-design-oriented folks, bad typography is easy to spot. I've always felt that good typography is the most undervalued and underappreciated elements in modern product and UI design.īad typography, by contrast, sticks out.
It often goes unnoticed in good design, but good type design and a the perfect font can elicit emotion, guide attention and even create a typographical identity. That’s why even a rudimentary understanding of typography means you can determine for yourself the best fonts for modern UI design and for different design projects. If your users are unable to read your websites due to bad typography or small sizes, you can say goodbye to them immediately. Choosing the right fonts for your designs is not about just choosing web safe fonts or the best free fonts. The typography system is one of the most foundational parts of user interface design.
